Tuesday, June 30, 2009

Art Realities - 'Prepare, Survive and Thrive'

I saw this phrase used in the title of a class at the NYFA a few months ago. It made me think of the glass being half full. I liked it. Despite the bummer economy and ever increasing prices these days, the belief in and love of art will always find air, visibility, and ongoing appreciation through each generation. It's an upper that we all need to feel these days.
So, how can we make this happen? We all need a different perspective. Look at how you presented and sold art in a good economy. Is there a better way to sell? to market your works? to talk about your art? to build a broader customer base? Sure there is!
Have you reached into the technology bucket to pull out the possibilities available with podcasts, videos, tweets, facebook, bing, etc. It's amazing what technology offers for free!
Have you looked at your pricing? Is there a better way to get your art to the customer without squeezing them and hurting your wallet? What about art 'sales (2-4-1)'? what about leasing your works? creating prints while retaining the originals? creating an alternate go-2-market strategy? Dream big!
Have you looked at your existing customer base? your competion? your colleagues? your community centers? Take a look! Bring people together and create a glass that is half-full (at least!).
Breathe, Smile and Create. You will thrive:-)

Think Up and Have a Great Day!

Andrea


Andrea's Art Tip: Reposition yourself and look to see the opportunities you may have missed in the past in your community, in on-line art communities, in state coucils and centers. The internet is full of so many paths for each of us to explore. So put on your Internet Safari hat and go for your own walkabout - a surprise can exist around any corner:-)

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